Twitter Releases Web Analytics Tool

by Susan Whitcomb • No Comments • Filed under: The Latest

Jobseekers have a convenient new tool available to them to measure the effectiveness of their tweeting when it comes to the job search. Twitter just unveiled Twitter Web Analytics, a first-party web analytics tool. This arose in response to the disparity between one’s knowledge of the way content impacts Twitter (or, perhaps, is impacted by Twitter) and the reality of its impact.

Up until this point, users have had to use third-party services like bit.ly (among others) to gauge the impact of each individual tweet. Twitter’s release of Twitter Web Analytics opens the door to twitter analysis like never before. Finally, people will be able to more greatly understand Twitter as a platform for websites, through driving traffic to the site, engaging with consumers, and connecting with a network.

This saves job seekers the extra steps of tracking through bit.ly links or other tools. Instead of just watching how the Tweet Button shares content over Twitter, the Twitter Web Analytics tool will track all traffic that Twitter sends to their website. This further separates the new tool from any other analytic platforms.

For an interesting article on this, see Twitter Debuts Web Analytics. Here’s a sample of what it looks like: 

As if that wasn’t enough, Twitter combined Twitter Web Analytics with the recently introduced t.co – a Twitter link shortener. In the same way that bit.ly keeps track of its shortened links, t.co can tag and track every link, from its referring source to beyond. Through segmentation, Twitter has enabled t.co to discover and track the quality of its traffic, not just its qualitative journey through cyber-land.

The general public will have access to Twitter Web Analytics in a few weeks, after a brief piloting program. To relate it to Facebook analytics, Facebook Insights currently allows moderaters of Facebook Fan Pages to analyze the effectiveness of their content. Thankfully, Twitter has seen the need for something more up-to-date with the fast-paced changes of online sharing and social signals. And it’s free!

About the author(s), Susan Whitcomb